4 Unfounded Myths About Flat-Fee Realty


Thinking about selling your Minneapolis home soon? Trying to find a realtor who won’t break the bank? If you’ve run across flat-fee realty in your search, you may have heard or read a few less-than-optimistic opinions about the service. But at Home Avenue, we want you to know the truth. Today, we’re here to bust four unfounded myths about flat-fee realty, so you can make an informed decision about hiring a low-commission realtor. Let’s get into it!


#1: Flat-Fee Real Estate Agents Don’t Fully Represent Their Clients

Who’s propagating this myth? Commission-based realtors? Keep in mind that you may hear this myth from other professionals who try to sell you on their (more expensive) services. But here’s the truth: The marketing and representation you get with Home Avenue’s full-service, flat-fee realty is no different than the marketing and representation you’d get from a firm that charges 5-6% commission. That said, the level of service you receive depends on the package you select. We give you options. The other guys don’t.


#2: Buyers’ Agents Won’t Want to Show Your Property

This notion simply isn’t true! As long as you offer the buyer’s agent the same commission that other realtors are offering (usually around 2.5%), agents will be more than happy to show your home. After all, when your home sells, the buyer’s agent will receive the same compensation as he or she would when working with a commission-based realtor. The only difference? YOU get to keep more money in your pocket! It’s a win-win all around.


#3: Flat-Fee Realty Prices Reflect the Quality of the Service

Worried you’ll have to do most of the work on your own if you hire a low-commission realtor? That couldn’t be farther from the truth — at least not when you work with our team at Home Avenue. When we work to sell your home, we work. What do you get? Here’s a taste:


  • MLS listing until sold, including professional photos
  • Your listing on hundreds of real estate websites
  • Completion of all MLS paperwork
  • In-home market analysis
  • High-quality marketing materials, including brochures, e-blasts, postcards, etc.
  • Offer review and negotiation
  • Ongoing communication with buyer’s agent and purchase agreement finalization
  • Much, much more…


Feel free to compare our various packages for more insight into how we work!


#4: You Can’t Have Your Cake & Eat It Too

One of the most common concerns we hear is, “this all sounds too good to be true…” We’d like to reassure you that it most certainly is not. After all, at Home Avenue, we’ve been providing comprehensive flat-fee realty services and FSBO MLS listing services for over 30 years.


In that time, out of over 1.4 million realtors nationwide, we’ve been ranked in the top 1%. How could we achieve that kind of reputation if we didn’t provide superior quality service? And how could we still be in business if our services were too good to be true? Our services are stellar, yes, but flat-fee realty isn’t too good to be true — it’s just not the most well-known model. But, if you’re thrilled by the idea of paying thousands more for the same (or lower) quality service, that’s up to you.


When you partner with us, you CAN have your cake and eat it too. We won’t even ask for a bite.


Ready to Stop Paying Exorbitant Realtor Commissions? Contact Home Avenue Today

If you’re getting ready to sell a home in the Twin Cities metro and are sick of paying outrageous realtor commission, our team at Home Avenue is here to serve you. Our flat-fee realty services are unmatched, and despite what you may have heard about low-commission realtors, you get the same exact service as commission-based realty — just without the insane price tag. If you live in or near the Minneapolis/St. Paul metro area and would like to learn more about how we can help you sell your home, give our team a call at 952-929-7355, or connect with us online.