Optimize Your Home Listing

7/16/2018

When it comes to selling your home, good marketing is the ticket to a higher sale. Central to marketing your home is its listing. A strong listing will help a home sell for a much higher amount. At Home Avenue in Minnesota, we understand what it takes to optimize your home listing.

Optimize Your Home’s Curb Appeal
One of the first steps in creating a winning home listing is increasing your home’s curb appeal. Put a fresh coat of paint on the front door. Make sure the lawn is in top shape, trim the hedges, and consider planting flowers.

You may want to replace the mailbox, or at the very least, you will need to make sure it is in good shape. Power wash the front of the house and the driveway. Consider updating your outdoor lighting, glass, and fixtures.

Create Perfect Staging
Staging your home is another important step. You want to start by decluttering. Remove everything that seems to personalize your home. Potential buyers need to be able to imagine themselves living in a home. Give each room an obvious function with your staging.

Gather Beautiful Real Estate Pictures
Next, prepare beautiful images and possibly video for your listing. Consider hiring a professional photographer who specializes in real estate photography. Images should be clear, focused, well-composed, and compelling.

Be sure no images of people or pets make it into the listing. Capture the most important areas, including the front of the home, kitchen, bedrooms, and bathrooms.

Craft a Powerful Listing Description
The next step is creating a perfect property description. Your property description needs to present the lifestyle potential homeowners might expect when moving into your home. Highlight your home’s unique features, money-saving features, and location assets.

Your description needs to be specific, avoiding vague details. Be sure to avoid misleading information.

Include in your listing:
● Location
● Benefits of the area
● Information on nearby schools
● Proximity to nearby workplaces
● Local hot spots in the area

Make the Most of Social Media and SEO
Be sure to promote your listing on social media. A higher number of homeowners than ever are shopping on social media platforms such as Facebook market, Twitter, and Instagram.

You also need to make sure to promote your listing on optimized sites with mobile apps. Be sure to include keywords relating to features as well as flattering adjectives in your listing to optimize SEO.

Popular keywords include:
● Subway tile
● Craftsman
● Tankless water heater
● Breathtaking
● Barn doors
● Outdoor kitchen
● Farmhouse
● Hardwood floors

Minnesota Flat Fee Real Estate Agent
Optimizing your home listing is crucial to selling your home at the right price. At Home Avenue, we understand the ins and outs of creating a winning listing. We offer flat fee real estate agent service to get you more for your home. We also offer cash back incentives through our buyer rebate program. You can get cash back in your pocket when you buy a home.

Give us a call to for a free consultation at 952-929-7355, or you can message us at info@homeavenue.com.