Press & Media
HomeAvenue has been featured in the Minneapolis Star Tribune, Wall Street Journal, KARE 11, KSTP 5, AM 1130 and more.
Since 1990
Minnesota's Original
Flat-Fee Real Estate
Brokerage
Professional Service.
Fair, Transparent Pricing.
35+ Years • 28,000+ Homes Sold • Millions Saved in Commissions
About Home Avenue
Home Avenue Flat Fee Realty helps homeowners throughout
Minnesota and Western Wisconsin sell their homes with
professional support, flexible service options, and fair, transparent pricing.
Founded in 1990, Home Avenue was created to give sellers an alternative to
traditional percentage-based commissions. Our clients can choose complete
REALTOR® representation or take a more active role through our Flat Fee MLS
and FSBO services.
Our mission has always been simple:
“Provide exceptional real estate service while helping homeowners keep more
of the equity they’ve worked so hard to build.”
Home Avenue by the Numbers
35+
Years in Business
Years in Business
Serving homeowners since 1990.
28,000+
Homes Sold
Homes Sold
Proven experience in every type of market.
$10,900
Average Seller Savings
Average Seller Savings
Helping clients keep more of their equity.
4.9
Google Rating
Based on 100 customer reviews.
A Different Approach Since 1990
When Home Avenue was founded, homeowners had very few choices. Most real estate
companies charged a commission based on the price of the home.
We believed there was a better way.
Instead of tying our compensation to the value of your home, we created a pricing
model based on the professional services we provide. Our clients receive experienced
guidance, comprehensive marketing, skilled negotiation, and dedicated support—without
paying a traditional percentage-based commission.
More than three decades later, that philosophy continues to define who we are.
Choose the Service That’s Right for You
Every homeowner has different goals. Some want the guidance of a full-service
REALTOR®, while others prefer to take a more active role in selling their home.
That’s why Home Avenue offers two flexible service options designed to fit your
needs and your budget.
Full-Service Flat Fee Representation
Want an experienced REALTOR® to manage every aspect of your home sale? Our
Full-Service Flat Fee Listing includes professional pricing guidance, marketing,
negotiations, contracts, inspections, and closing coordination—all for one
transparent flat fee.
Services include:
- Professional pricing strategy
- Comprehensive marketing
- Expert negotiation
- Contract management
- Inspection coordination
- Closing assistance
Flat Fee MLS & FSBO Listing Service
Ideal for homeowners who want maximum MLS exposure while taking a more active
role in selling their home. Gain the visibility of the MLS while maintaining
the flexibility of selling by owner.
Services include:
- Professional MLS listing
- Broad online exposure
- FSBO flexibility
- Optional add-on services
- Significant commission savings
Press & Media
Home Avenue has been featured by respected national and local media organizations
covering real estate innovation and consumer savings.
The Wall Street Journal
Star Tribune
KARE 11
KSTP 5
AM 1130
Meet Our Founder
Greg Lawrence
Founder & Broker
Greg Lawrence founded Home Avenue in 1990 with a simple idea: homeowners
deserve outstanding real estate service without paying unnecessarily high
commissions.
For more than three decades, he has helped pioneer Minnesota’s flat-fee real
estate industry while building one of the region’s most trusted real estate
companies. His commitment to integrity, innovation, and exceptional customer
service continues to guide Home Avenue today.
Ready to Get Started?
Whether you’re looking for the convenience of
Full-Service Flat Fee Representation or the flexibility of our
Flat Fee MLS & FSBO Listing Service, Home Avenue offers a
smarter, more affordable way to sell your home.
Professional Service. Fair, Transparent Pricing.
